I'm Besty, a demand gen, growth marketing and communications strategist based in Jakarta. With hands-on B2B marketing across Southeast Asia and more than 12 years of work experience, I aim to create campaigns that effectively convert and align with business objectives.
My successful accomplishments include go-to-market (GTM) strategies for a US education technology platform expanding in Southeast Asia, China and Taiwan, a Singapore-based AI and a global leader mapping software that is growing its footprint in APAC.
I have also worked closely with PR agencies on media and communication strategies to strengthen branding and establish thought leadership.
I am a people person and enjoy close collaboration with diverse stakeholders while constantly seeking ways to streamline workflows and manage expectations.
I am bilingual (English and Bahasa Indonesia), and well-versed in understanding the cultural context of businesses in Southeast Asia.
Connect with me and let me help your organization navigate marketing that suits your business priorities.